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You need to prove to search engines that others see your brand as an authority. To truly maximize your organic search results, you should be BHS Links conducting strategic outreach to high-quality, credible websites and influencers. Technical SEO is the foundation of your search engine optimization strategy.
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Perform A Content Audit
One of the best ways to quickly determine which backlinks to pursue is by analyzing who links to your competitors but not to you. You don’t need to worry too much about having toxic backlinks in your profile. Use Semrush’s Site Audit tool to uncover technical SEO and on-page issues that you can address to improve your chances of success.
Put yourself in the shoes of your target audience and think about the types of information they’ll look for along their journey to purchasing your product. For example, during a website audit, you may discover that your website has a high number of 404 error pages. By identifying and fixing these broken links, you can improve user experience and ensure search engines can crawl and index your pages effectively. This step is crucial in understanding what you need to add, edit, or leave alone. Take note of your website’s content, current search engine ranking, organic traffic performance, and the competition.
If you want consistent presence in the search results, it’s best to focus on targeting evergreen keywords. This does not apply to sites that require covering news and trends, but the rest of the sites can benefit from focusing on topics with more consistent search demand. You can use Google Trends for SEO to verify the popularity of any given keyword over the years. Since Google algorithms clearly show a preference for whatever attracts and engages people, there’s no reason not to integrate multimedia content into your SEO strategy. Instead of posting huge blocks of text, add images, tables and charts, video, infographics, and even quizzes and other interactive elements.
- Throughout the book, you’ll realize tactics and strategy are not interchangeable terms.
- By optimizing for local search, these businesses can specifically target their geographic areas, making it easier to attract and engage with local customers.
- We could likely outrank this page by building a few more high-quality backlinks to our page.
- Zombie pages are pages on your site that don’t bring in any traffic.
- Last but by no means least, I spoke with Emma Russell, the founder of Oxford Comma Digital.
Use the primary keyword early — and naturally
In this article, I want to show you how to create an SEO strategy from scratch to ensure your content gets the attention it deserves and starts driving organic traffic. Plus, if it’s easier for Google’s algorithms to understand your content, they may find it easier to understand which keywords are relevant to your content. And therefore might make it more likely that you rank for those terms. It also opens up opportunities to build backlinks as other content creators want to link to original data and content. So it’s still an important marketing channel for blogs, local businesses, and anyone else who wants to improve their visibility online.
Research Your Customers
See this visual representation of a topic cluster to understand it better. You need a unique plan that will work for your industry and your needs. To aid in the sales process, your SEO strategy should align with your customer funnel. Your SEO strategy should be designed around their expertise, to ensure website design and structure, development cycles, data structure, and core principles are all aligned. For example, your sales team probably knows which products people are most interested in.
