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The page meta description is shown on the search engine results page (SERPS). It has to be descriptive, up to 200 characters, and unique for each page. No need to include your domain in the title – There is no need to include your domain name in the title because this is added automatically by Google.
- If you’re trying to boost the rankings of the page you’re optimizing, you’ll want to add internal links to it from other pages on your site.
- Not only that, but you can also see if they’re doing something you aren’t.
- Then, add a few internal links from those pages to a high-priority page on your site.
- This guide has emphasized the significance, defined the concept, and provided feasible solutions.
- For example, you’re not going to get backlinks (off-page) if your page content isn’t quality (on-page), and compressing images (on-page) helps with page speed (technical).
- A well-crafted meta description can improve the click-through rate from the search results to your website.
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The Permanent Ranking Difference
On-page SEO refers to optimizing content and web pages to gain better visibility in search engines while improving the experience for users who visit your site. The best practice for adding image alt tags is to create alt text that describes the image and that includes your target keyword or phrase. If your title tag is too long, then the search engines will cut off your page titles in the SERPs. You want readers to be able to see the entire title tag so that they’ve got a clear understanding of what the content is about. All you’ve got to do is type in the keyword that you’re targeting and do an analysis of the content that is currently ranking. It is also a good idea to perform regular website audits using SEO tools.
A powerful desktop program, Screaming Frog crawls websites’ URLs to perform comprehensive audits for common SEO issues. This free tool from Google allows you to monitor and maintain your site’s presence in Google Search results. It offers valuable insights into the performance of your pages in search results, including search queries, click-through rates, and more. However, with the right approach and tools, it is possible to maintain high standards of SEO across all content efficiently. Each of these benefits demonstrates that on-page SEO is a fundamental component of any successful B2B online marketing strategy.
You can also display your knowledge with your Linkedin Moz SEO Essentials certification badge. Image alt text, which stands for “alternative text,” is the text used to describe a non-decorative image used within the body of a landing page. Experience focuses on showcasing first-hand or in-depth knowledge about a topic.
Optimize Your Title
I’ve talked about matching your content to search intent before. When I first got started with keyword research I’d focus 100% on search volume. On the other hand, my voice search study gives bloggers and journalists data BHS Links that they can EASILY reference. You probably already have sitelinks underneath your result when you search for your brand in Google.
Clearscope is an artificial intelligence SEO tool that helps you create content to match search intent. It evaluates the highest ranking content for your keyword and provides a set of relevant key phrases to guide you as you create content. Subsequent header tags can then be used after—H2, H3, and so on. Content creation plays a vital role in SEO by delivering value to users while helping search engines understand your site. High-quality content answers user queries, boosts engagement, and increases the chances of earning backlinks.
