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Original visuals, such as infographics, graphs, and high-quality photographs, not only make your content stand out but may also give your page an edge in Google’s rankings. Studies have shown that pages with original images tend to outperform those relying solely on stock photos. But creating impactful visuals doesn’t require a full-scale creative studio.
Build a library of templates for recurring content types and update them with fresh data or designs as needed. Infographics are particularly effective for simplifying complex concepts and encouraging shares, which can drive backlinks and improve your site’s authority. This report categorizes search intent for each keyword as informational, navigational, local, transactional, or job search, providing valuable insights into what users are looking for. Leveraging this data allows you to tailor your content to align with user expectations, making it more relevant and engaging. To ensure your content aligns with search intent, analyze the top-ranking pages for your target keyword. If they feature in-depth explanations, images, or practical use cases, your content should incorporate these elements and do it better.
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d. Aligning images with search intent
If Google detects that you’ve used black hat techniques to manipulate the algorithm, they may enforce a manual penalty that will cause your rankings to drop dramatically. This shift in ranking has resulted in a decrease of 1.2K in traffic. Overall, the Organic Keywords Trend graph is useful for obtaining an overview of your ranking positions.
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In this example, having a description that includes both “books” and “coffee” in the description will be very important for capturing both audiences. This example further illustrates why descriptions and keywords are so important for ranking in Google Maps. The Google algorithm uses hundreds of signals to rank content on search engine results pages (SERPs).
For every image you add to your content, include an “Image ALT tag”. Featured images, such as those residing at the top of your article or labeled “Featured Image” in WordPress, should use your keyword phrase to build on your keyword emphasis. You guessed it – keyword discovery is hands-down one of the top SEO ranking factors.
Improving Google rankings can be a daunting challenge, especially for SEO agencies working in competitive local and national markets. With businesses vying for the top spots, it’s tough to stand out. Whether you’re helping a local coffee shop or a multi-location franchise, the obstacles to improving visibility are real.
It shows which SERP features occupy keyword ranking positions and which ones don’t. Keyword rankings are important because they affect your website’s organic (unpaid) visibility and traffic. For each keyword, Google ranks webpages based on how well their content satisfies the user’s query.
Aim for a loading speed of under two seconds if possible, three being the max. Good SEO practices work together to cover every stage of this process and deliver the best matches. Some strategies make your page easier for crawlers to detect, some help Google index your site, and some aim to bump your page to the top of the results. Business Partner Magazine provides business tips for small business owners (SME). We BHS Links are your business partner helping you on your road to business success. Bounce rate is the percentage of website visitors who leave without visiting any other page.
You should never underestimate the importance of choosing accurate business categories to attract customers. Using the right strategies can help you improve your position on Google Maps, attract more customers, and establish your business as a trusted authority. Here are some tips to help your business rank higher on the Google search engine.
- This would look like “bakery near me,” which would make the distance an even more important factor when Google shows their search results.
- It might be tempting to check your Google Maps ranking by searching for your business on the platform yourself.
- You can continuously enhance your website’s search ranking by taking action based on these insights.
- This tool discovers semantically related keywords based on the provided main keyword.
While most small businesses want to rank in the map pack, few understand the optimization process required to secure these positions. It gives your keywords’ average positioning as compared withyour competitor. With this metric, you can instantly compare your keyword’ssearch position performance versus your competitor’s keywords position. Therefore, “It is worth reviewing your content pages atleast once a year, especially for money pages that you want to rank for. Updating older content is a great way to improve your performance in the SERPS,” shares FreedomRep’s Ilir Salihi along with many others experts.
